the ixu story
A LEGEND IS BORN
IXU. Three letters that spell out the beginning of a new era in international cricket. It is a new name for a new generation. One that is bold, assertive and innovative. That keeps its cool while heating things up. IXU is pushing the boundaries of cricket into new territory with distinctive equipment and apparel. But we are more than that. IXU is a movement that will change the game. And you are invited to join us.
THE IXU PHILOSOPHY
IXU is about mastery of the game. That is why we design great equipment and partner with the best. Our philosophy is embodied by our brand Ambassadors, Faf du Plessis and Rob Walter. These two masters of the game support the larger IXU community which consists of young cricketers, their parents,coaches, as well as our retail partners. We call this community, the X-ers because they will make their mark in international cricket.
THE FACE OF IXU
Leadership. Character. Excellence on and off the field. These are just some of the traits we look for in our brand ambassadors as they reflect our core values. The IXU brand ambassadors have displayed their prowess on the field and demonstrated that they can inspire others to achieve their best. They are more than role models in cricket, they exemplify how to become champions in the game of life.
- Embracing and driving change
- Fierce competitiveness
- A passion for our work
- Establishing a network of excellence
- Connection and collaboration with the best
A WORD FROM THE MAN WITH THE PLAN
“We are very proud to announce the launch of our IXU brand and business as from 1 August 2014. We are building a community of excellence. We invite you to join IXU in the amazing journey that lies ahead. Cricket is our passion and we intend to positively impact all whom we interact with. Let’s build this together.”
Heinrich Rix, Founder and CEO
IXU Partner with Titans Northerns
Leading cricket equipment and apparel brand, IXU Sport, is now the naming partner of all the Titans Northerns Provincial and Regional boys-teams. THIS IS A GROUND BREAKING FIRST for Northerns Cricket Union to commercialise their amateur programmes and is the first of several similar agreements to follow.
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